Founder, CEO, Builder

Brian Barber is building in public — and telling the truth about what it actually takes.

Brian is the Founder & CEO of Autrex, a Canadian auto parts distributor headquartered in Winchester, Ontario. He grew a third-generation family business from roughly $750K to $10M+ in revenue and now shares the wins, misses, scars, and systems behind the journey.

The Honest Builder is his personal platform for entrepreneurship reality without the BS — family legacy, operational lessons, risk, AI, distribution, and building for the long game.

Shop auto parts at autrex.ca →

Headshot placeholder

Founder portrait coming soon

The Honest Builder

Building in public, no BS. Real numbers, real lessons, real pressure.

Revenue

$10M+

Locations

3

Family legacy

4th generation

Distribution since

2017

Latest writing

Featured posts

View all posts →
technologyAIbusinessERPentrepreneurship

April 3, 2026 · 4 min read

How I Replaced $35,000/Year in SaaS With AI-Built Software

We were paying for an ERP, a CRM, an inventory system, a shipping platform, and a handful of other tools. Then I decided to build our own. Here's what happened.

Read post →
personal brandentrepreneurship

March 8, 2026 · 3 min read

The Honest Builder: Why I'm Building in Public

I’m not interested in performing success online. I’m interested in telling the truth about what it costs to build something real.

Read post →
familyhistoryautomotive

February 25, 2026 · 4 min read

Four Generations, One Industry: The Barber Family Story

From Roy Barber’s gas station in 1967 to my son Roy growing up around the business today, this is the family story behind four generations in automotive.

Read post →